Marketing : real people, real choices /

Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product.

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書目詳細資料
主要作者: Solomon, Michael R.
其他作者: Stuart, Elnora W.
格式: 圖書
語言:English
出版: Upper Saddle River, N.J : Prentice Hall, 2000.
版:2nd ed.
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