Consumer behaviour /
This book is about: Internal influences; External influences; Consumer decision making; Macro concerns.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Brisbane :
John Wiley & Sons,
1995.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: Internal influences; External influences; Consumer decision making; Macro concerns. |
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| Physical Description: | vi, 520 p. : ill. ; 24.5cm. |
| ISBN: | 0471335185 |