Consumer behaviour
This second edition has been redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and extensive discussion of the growing role of the internet in all aspects of marketing, as well as updated illustrations and exhibits.
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| Formato: | Libro |
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Sydney
The McGraw-Hill companies
2010
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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