Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
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| 主要作者: | |
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| 其他作者: | |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
New York ; Chichester :
John Wiley and Sons,
2000.
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| 版: | 7th ed. |
| 主题: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 总结: | This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ... |
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| 实物描述: | xii, 707 p. : ill. ; 25cm. |
| ISBN: | 0471332380 |