Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
Zapisane w:
| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Książka |
| Język: | English |
| Wydane: |
New York ; Chichester :
John Wiley and Sons,
2000.
|
| Wydanie: | 7th ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b DA-D |
| 100 | 1 | |a Dalrymple, Douglas J. | |
| 245 | 0 | 0 | |a Marketing management : |b text and cases / |c Douglas J. Dalrymple and Leonard J. Parsons. |
| 250 | |a 7th ed. | ||
| 260 | |a New York ; Chichester : |b John Wiley and Sons, |c 2000. | ||
| 300 | |a xii, 707 p. : |b ill. ; |c 25cm. | ||
| 520 | 3 | |a This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing |x Management |x Case studies. |
| 650 | 0 | 4 | |a Marketing |x Management. |
| 700 | 1 | |a Parsons, Leonard J. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||