The IEBM encyclopedia of marketing /
This book is about: The nature and scope of marketing; The theoretical foundations; Marketing management; The marketing mix; Marketing in practice; ...
Zapisane w:
| Format: | Książka |
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| Język: | English |
| Wydane: |
London :
International Thomson Business Press,
1999.
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Streszczenie: | This book is about: The nature and scope of marketing; The theoretical foundations; Marketing management; The marketing mix; Marketing in practice; ... |
|---|---|
| Opis fizyczny: | xiii, 865 p. : ill. ; 24.5cm. |
| ISBN: | 1861523041 |