The IEBM encyclopedia of marketing /
This book is about: The nature and scope of marketing; The theoretical foundations; Marketing management; The marketing mix; Marketing in practice; ...
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| Format: | Buch |
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| Sprache: | English |
| Veröffentlicht: |
London :
International Thomson Business Press,
1999.
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| Schlagworte: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Zusammenfassung: | This book is about: The nature and scope of marketing; The theoretical foundations; Marketing management; The marketing mix; Marketing in practice; ... |
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| Beschreibung: | xiii, 865 p. : ill. ; 24.5cm. |
| ISBN: | 1861523041 |