The IEBM encyclopedia of marketing /
This book is about: The nature and scope of marketing; The theoretical foundations; Marketing management; The marketing mix; Marketing in practice; ...
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| Formato: | Livro |
|---|---|
| Idioma: | English |
| Publicado em: |
London :
International Thomson Business Press,
1999.
|
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 00990cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000048739 | ||
| 003 | 8463 | ||
| 005 | 20030310140550.0 | ||
| 008 | 010322|1999 vm 000 eng | ||
| 020 | |a 1861523041 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.003 |b Ie-E |
| 245 | 0 | 4 | |a The IEBM encyclopedia of marketing / |c Edited by Michael J. Baker. |
| 260 | |a London : |b International Thomson Business Press, |c 1999. | ||
| 300 | |a xiii, 865 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a This book is about: The nature and scope of marketing; The theoretical foundations; Marketing management; The marketing mix; Marketing in practice; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Encyclopedias. |
| 650 | 0 | 4 | |a Marketing |v Encyclopedias. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||