The internationalization of the firm /

This book is about: Antecedents; The internationalization process; Methods of foreign market servicing; Organizing the multinational firm; The impact of culture on internationalization; ...

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Bibliografische gegevens
Formaat: Boek
Taal:English
Gepubliceerd in: London ; New York : International Thomson Business Press, 1999.
Editie:2nd ed.
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