Business strategy and policy /

This book is divided into four parts: INtroduction; Environmental analysis; Strategy selection; and Taking action.

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Détails bibliographiques
Auteur principal: Smith, Garry D., 1948-
Autres auteurs: Arnold, Danny R., Bizzell, Bobby G.
Format: Livre
Langue:English
Publié: Boston : Houghton Mifflin, 1991.
Édition:3rd ed.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Description
Résumé:This book is divided into four parts: INtroduction; Environmental analysis; Strategy selection; and Taking action.
Description matérielle:xx, 380 p. : ill. ; 23.5cm.
ISBN:0395433673