Business strategy and policy /

This book is divided into four parts: INtroduction; Environmental analysis; Strategy selection; and Taking action.

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Bibliographic Details
Main Author: Smith, Garry D., 1948-
Other Authors: Arnold, Danny R., Bizzell, Bobby G.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, 1991.
Edition:3rd ed.
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Institutions: Mạng thư viện Đại học Đà Nẵng