Making sense of managing culture /

This book is about: A larger and smaller world; Traditional approaches to comparative research; Strategy and culture; Culture and cognition; People and culture; A cognitive approach to international management.

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Bibliographic Details
Main Author: Cray, David, 1946-
Other Authors: Mallory, Geoffrey R.
Format: Book
Language:English
Published: London : International Thomson Business Press, 1998.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Summary:This book is about: A larger and smaller world; Traditional approaches to comparative research; Strategy and culture; Culture and cognition; People and culture; A cognitive approach to international management.
Physical Description:xiv, 187 p. : ill. ; 21.5cm.
ISBN:1861521782