Competitive marketing strategy : dynamic manoeuvring for competitive position /
This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...
Guardat en:
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
South Melbourne :
Nelson,
1997.
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| Edició: | 2nd ed. |
| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumari: | This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies; Strategy evaluation; Implementation and Review. |
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| Descripció física: | x, 534 p. : ill. ; 24cm. |
| ISBN: | 017008891X |