Competitive marketing strategy : dynamic manoeuvring for competitive position /
This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
South Melbourne :
Nelson,
1997.
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| 版: | 2nd ed. |
| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 總結: | This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies; Strategy evaluation; Implementation and Review. |
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| 實物描述: | x, 534 p. : ill. ; 24cm. |
| ISBN: | 017008891X |