Blunders in international business /

Blunders in international business /

Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Ricks, David A.
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Oxford : Blackwell Business, 2000.
Painos:3rd ed.
Aiheet:
Business.
Management.
Enterprises.
International business enterprises > Management > Case studies.
Business failures > Case studies.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Kuvaus
Yhteenveto:Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.
Ulkoasu:ix, 172 p. ; 21.5cm.
ISBN:0631217762

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