Blunders in international business /

Blunders in international business /

Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Ricks, David A.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Oxford : Blackwell Business, 2000.
Edisyon:3rd ed.
Konular:
Business.
Management.
Enterprises.
International business enterprises > Management > Case studies.
Business failures > Case studies.
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Diğer Bilgiler
Özet:Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.
Fiziksel Özellikler:ix, 172 p. ; 21.5cm.
ISBN:0631217762

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