Blunders in international business /
Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Oxford :
Blackwell Business,
2000.
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| Izdanje: | 3rd ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned. |
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| Opis: | ix, 172 p. ; 21.5cm. |
| ISBN: | 0631217762 |