Blunders in international business /

Blunders in international business /

Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.

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Bibliographische Detailangaben
1. Verfasser: Ricks, David A.
Format: Buch
Sprache:English
Veröffentlicht: Oxford : Blackwell Business, 2000.
Ausgabe:3rd ed.
Schlagworte:
Business.
Management.
Enterprises.
International business enterprises > Management > Case studies.
Business failures > Case studies.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Beschreibung
Zusammenfassung:Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.
Beschreibung:ix, 172 p. ; 21.5cm.
ISBN:0631217762

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