Blunders in international business /
Introduction. Production. Names. Marketing. Translation. Management. Strategic management. Other areas of International business. Lessons learned.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Blackwell Business,
2000.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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