Sự thật về những thất bại trong tiếp thị sản phẩm

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Bibliographic Details
Main Author:	Hendon, Donald W.
Other Authors:	Nguyễn Văn Phước (h.đ), Thái Hùng Tâm (ng.d.), Trần Hoàng Minh (h.đ)
Format:	Book
Language:	Vietnamese
Published:	Tp. Hồ Chí Minh Nxb. Tổng hợp Tp. Hồ Chí Minh 2007
Subjects:	Markerting Nghiên cứu Markerting
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Institutions:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp


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020			\|c 68000
041	0	#	\|a vie
082	1	4	\|a 658.8 \|b S550TH
100	1	#	\|a Hendon, Donald W.
245	1	0	\|a Sự thật về những thất bại trong tiếp thị sản phẩm \|c Donald W. Hendon ; ng.d. Thái Hùng Tâm ; Nguyễn Văn Phước, Trần Hoàng Minh h.đ
246	0	1	\|a Markerting failures the truth about the biggest failures in product marketing
260	#	#	\|a Tp. Hồ Chí Minh \|b Nxb. Tổng hợp Tp. Hồ Chí Minh \|c 2007
300	#	#	\|a 399 tr. \|b minh họa \|c 21 cm.
650	#	4	\|a Markerting
650	#	4	\|a Nghiên cứu Markerting
700	1	#	\|a Nguyễn Văn Phước \|e h.đ
700	1	#	\|a Thái Hùng Tâm \|e ng.d.
700	1	#	\|a Trần Hoàng Minh \|e h.đ
852	#	#	\|b Kho mượn \|j KM.0009167, KM.0006042, KM.0005928, KM.0007249
852	#	#	\|b Kho đọc \|j KD.0010598
852	#	#	\|j KM.0006042 \|j KM.0005928 \|j KD.0010598 \|j KM.0009167 \|j KM.0007249
910			\|d 10/08/2011
980	#	#	\|a Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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