Sách hướng dẫn du lịch Việt Nam Marketing du lịch

Marketing du lịch Sách hướng dẫn du lịch Việt Nam

Trình bày tổng quan về Marketing và Marketing du lịch. Tìm hiểu về sản phẩm và dịch vụ du lịch, giá cả, hệ thống phân phối, thiết lập kế hoạch, chiêu thị, tổ chức bộ phận Marketing và quản trị lực lượng bán hàng, tiến hành bán hàng, bán s...

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Bibliographic Details
Main Author:	Trần Ngọc Nam
Other Authors:	Trần Huy Khang
Format:	Book
Published:	Tp HCM Hồng Đức 2008
Subjects:	Du lịch Tiếp thị Sách hướng dẫn Kinh tế du lịch
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Institutions:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Description
Summary:	Trình bày tổng quan về Marketing và Marketing du lịch. Tìm hiểu về sản phẩm và dịch vụ du lịch, giá cả, hệ thống phân phối, thiết lập kế hoạch, chiêu thị, tổ chức bộ phận Marketing và quản trị lực lượng bán hàng, tiến hành bán hàng, bán sản phẩm ở khách sạn nhà hàng, dịch vụ trọn gói chương trình du lịch
Physical Description:	179 tr. 24 cm.

Marketing du lịch Sách hướng dẫn du lịch Việt Nam

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