Management : leading & collaborating in a competitive world

Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book sh...

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Glavni avtor: Bateman, Thomas S.
Format: Knjiga
Jezik:Undetermined
Izdano: Boston McGraw Hill 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Izvleček:Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book shows hoe four underlying themes - quality, cost, innovation and speed - drive competitive advantage in the new economy, whether applied to a traditional or dot.com company. The accompanying CD-ROM contains self-assessment exercises and flash technology, as well as PowerPoint