Managing quality : An integrative approach
This book is used by our university as a textbook for the subject of ¡§Service Quality Management". I found that this book can give us much useful information of service quality. Since service quality is very important in service industry nowadays; there is a need to understand more about how t...
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| Format: | Book |
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Upper Saddle River
Pearson Prentice Hall
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | This book is used by our university as a textbook for the subject of ¡§Service Quality Management". I found that this book can give us much useful information of service quality. Since service quality is very important in service industry nowadays; there is a need to understand more about how to manage service quality in order to deliver good-quality service and gain customer loyalty. |
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