Communication theories

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new c...

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Auteur principal: Severin, Werner J.
Format: Livre
Langue:Undetermined
Publié: New York Longman 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ