Communication theories

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new c...

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Bibliografische gegevens
Hoofdauteur: Severin, Werner J.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York Longman 2001
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