Growing your business globally

The global business climate is changing. Global companies want a physical presence in their markets but face greater risks in being positioned globally. The need for greater global access is driving M&As, joint ventures, and strategic alliances, while new cash flow problems are prompting many co...

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Главный автор: Taft, Robert A.
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Опубликовано: Autralia Thomson 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Итог:The global business climate is changing. Global companies want a physical presence in their markets but face greater risks in being positioned globally. The need for greater global access is driving M&As, joint ventures, and strategic alliances, while new cash flow problems are prompting many companies to consider international licensing agreements. This new reality has put a premium on international business negotiations and business arrangements — putting pressure on professionals to be well versed in these areas. Written by a respected authority in international business, Growing Your Business Globally offers a wealth of practical information to business owners, managers — and anyone considering crossing the border in business.