Quản lý và phát triển kinh doanh

Sách gồm các vấn đề: lập kế hoạch kinh doanh, quản lý chiến lược, hoạt động tiếp thị; định giá sản phẩm, nghệ thuật bán hàng, bí quyết kinh doanh. Xây dựng thương hiệu, định giá thương hiệu, phát triển thương hiệu; thực hiện chiến dị...

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Bibliographic Details
Main Author:	Vương, Minh Kiệt
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2005
Subjects:	Management of interprises,Management marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Sách gồm các vấn đề: lập kế hoạch kinh doanh, quản lý chiến lược, hoạt động tiếp thị; định giá sản phẩm, nghệ thuật bán hàng, bí quyết kinh doanh. Xây dựng thương hiệu, định giá thương hiệu, phát triển thương hiệu; thực hiện chiến dịch quảng cáo.

Quản lý và phát triển kinh doanh

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