Bí quyết thành công 100 thương hiệu hàng đầu thế giới = Brand royalty: How the world's top 100 brands thrive & survive

Trong cuốn sách này, các thương hiệu được phân thành 17 nhóm như: Thương hiệu sáng tạo, Thương hiệu Danh vị, Thương hiệu Cảm xúc, Thương hiệu Giải trí, Thương hiệu Tốc độ, ... Bạn đọc sẽ hiểu được những cái tên nổi tiếng nhất thế gio...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	Haig, Matt
বিন্যাস:	গ্রন্থ
ভাষা:	Undetermined
প্রকাশিত:	Thành phố Hồ Chí Minh Tổng hợp Thành phố Hồ Chí Minh 2005
বিষয়গুলি:	Brand name products
ট্যাগগুলো:	ট্যাগ যুক্ত করুন কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01487nam a2200217Ia 4500
001	CTU_101153
008	210402s9999 xx 000 0 und d
020			\|c 88000
082			\|a 658.827
082			\|b H149
100			\|a Haig, Matt
245		0	\|a Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
245		0	\|b Brand royalty: How the world's top 100 brands thrive & survive
245		0	\|c Matt Haig; Thái Hùng Tâm... [et al.]
260			\|a Thành phố Hồ Chí Minh
260			\|b Tổng hợp Thành phố Hồ Chí Minh
260			\|c 2005
520			\|a Trong cuốn sách này, các thương hiệu được phân thành 17 nhóm như: Thương hiệu sáng tạo, Thương hiệu Danh vị, Thương hiệu Cảm xúc, Thương hiệu Giải trí, Thương hiệu Tốc độ, ... Bạn đọc sẽ hiểu được những cái tên nổi tiếng nhất thế giới từ Addidas đến Zippo, từ Sony đến Wrigley, từ Coca Cola đến Volkswagen ... cùng với những phân tích, nhận định sâu sắc về những bí quyết đằng sau những thành công và điều gì đã làm cho các thương hiệu này trở nên độc đáo và đi vào lòng người.
650			\|a Brand name products
904			\|i Minh
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Bí quyết thành công 100 thương hiệu hàng đầu thế giới = Brand royalty: How the world's top 100 brands thrive & survive

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