Bí quyết thành công 100 thương hiệu hàng đầu thế giới =

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Bí quyết thành công 100 thương hiệu hàng đầu thế giới = Brand royalty: How the world's top 100 brands thrive & survive

Trong cuốn sách này, các thương hiệu được phân thành 17 nhóm như: Thương hiệu sáng tạo, Thương hiệu Danh vị, Thương hiệu Cảm xúc, Thương hiệu Giải trí, Thương hiệu Tốc độ, ... Bạn đọc sẽ hiểu được những cái tên nổi tiếng nhất thế gio...

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Bibliographic Details
Main Author:	Haig, Matt
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Tổng hợp Thành phố Hồ Chí Minh 2005
Subjects:	Brand name products
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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