Bí quyết thành công 100 thương hiệu hàng đầu thế giới =

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Bí quyết thành công 100 thương hiệu hàng đầu thế giới = Brand royalty: How the world's top 100 brands thrive & survive

Trong cuốn sách này, các thương hiệu được phân thành 17 nhóm như: Thương hiệu sáng tạo, Thương hiệu Danh vị, Thương hiệu Cảm xúc, Thương hiệu Giải trí, Thương hiệu Tốc độ, ... Bạn đọc sẽ hiểu được những cái tên nổi tiếng nhất thế gio...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Haig, Matt
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Thành phố Hồ Chí Minh Tổng hợp Thành phố Hồ Chí Minh 2005
Pynciau:	Brand name products
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2004)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Xây dựng thương hiệu mạnh và thành công
gan: Gregry, James R.
Cyhoeddwyd: (2004)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
gan: Ries, Al
Cyhoeddwyd: (2004)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Xây dựng và phát triển thương hiệu
Cyhoeddwyd: (2005)

Xây dựng và phát triển thương hiệu
gan: Vũ, Chí Lộc
Cyhoeddwyd: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
gan: Al Ries
Cyhoeddwyd: (2003)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
gan: Ries, Al
Cyhoeddwyd: (2010)

Quản trị thương hiệu hàng hóa
gan: Trương, Đình Chiến
Cyhoeddwyd: (2005)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Quản trị tài sản thương hiệu :
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

Thương hiệu dành cho lãnh đạo :
gan: Moore, Richard
Cyhoeddwyd: (2007)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
gan: Richard Moore
Cyhoeddwyd: (2003)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2008)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2006)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2006)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
gan: Lê Anh Cường
Cyhoeddwyd: (2003)

Định vị :
gan: Ries, Al
Cyhoeddwyd: (2004)

Định vị: Trận chiến về trí lực ngày nay
gan: Al Ries
Cyhoeddwyd: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Quản trị tài sản nhãn hiệu
gan: Đào Công Bình
Cyhoeddwyd: (2003)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Thương hiệu cảm xúc :
gan: Gobé, Marc
Cyhoeddwyd: (2014)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Branding @ the digital age /
Cyhoeddwyd: (2001)

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Building brand identity : a strategy for success in a hostile marketplace /
gan: Upshaw, Lynn B.
Cyhoeddwyd: (1995)

Những chiến lược khác biệt để phát triển thương hiệu
Cyhoeddwyd: (2013)

Đặt tên cho thương hiệu :
gan: Tai, Jacky
Cyhoeddwyd: (2010)