Marketing căn bản = Marketing essentials

Khái niệm, nghiên cứu, quản trị và môi trường tiếp thị; Các vấn đề cơ bản của tiếp thị: Phân khúc và lựa chọn thị trường, mô hình hành vi của khách hàng, tiếp thị về sản phẩm, giá cả... và tiếp thị dịch vụ, tiếp thị quốc tế...

Cur síos iomlán

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Kotler, Philip
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Hà Nội Giao thông vận tải 2005
Ábhair:	Marketing
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản = Marketing essentials

Míreanna Comhchosúla