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Marketing căn bản = Marketing essentials

Khái niệm, nghiên cứu, quản trị và môi trường tiếp thị; Các vấn đề cơ bản của tiếp thị: Phân khúc và lựa chọn thị trường, mô hình hành vi của khách hàng, tiếp thị về sản phẩm, giá cả... và tiếp thị dịch vụ, tiếp thị quốc tế...

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Detalhes bibliográficos
Autor principal:	Kotler, Philip
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Hà Nội Giao thông vận tải 2005
Assuntos:	Marketing
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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245		0	\|a Marketing căn bản =
245		0	\|b Marketing essentials
245		0	\|c Philip Kotler ; Phan Thăng, Vũ Thị Phượng, Giang Văn Chiến biên dịch
260			\|a Hà Nội
260			\|b Giao thông vận tải
260			\|c 2005
520			\|a Khái niệm, nghiên cứu, quản trị và môi trường tiếp thị; Các vấn đề cơ bản của tiếp thị: Phân khúc và lựa chọn thị trường, mô hình hành vi của khách hàng, tiếp thị về sản phẩm, giá cả... và tiếp thị dịch vụ, tiếp thị quốc tế
650			\|a Marketing
904			\|i Minh,Qhieu đã sửa
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản = Marketing essentials

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