Nghiên cứu marketing Marketing research

Những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu. Quá trình nghiên cứu: Thực hiện và thu thập dữ liệu, xử lý và phân tích dữ liệu, trình bày và theo dõi kết quả nghiên cứu. Tầm quan trọng của việc nghiên cư...

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Bibliographic Details
Main Author:	Luck, David Jonson
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống kê 2005
Subjects:	Marketing research
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu. Quá trình nghiên cứu: Thực hiện và thu thập dữ liệu, xử lý và phân tích dữ liệu, trình bày và theo dõi kết quả nghiên cứu. Tầm quan trọng của việc nghiên cứu marketing trong quản lý kinh tế

Nghiên cứu marketing Marketing research

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