Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

Ngày nay tiếp thị đã không còn hiệu quả nữa. Những sản phẩm mới đang thất bại ở mức thảm hại. Hầu hết các chiến dịch quảng cáo chẳng lưu lại được đặc trưng gì trong tâm trí khách hàng. Thư tiếp thị trực tiếp hiếm khi đạt được tỷ lẹ...

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Detalles Bibliográficos
Autor principal:	Kotler, Philip
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Tp. Hồ Chí Minh Trẻ 2006
Materias:	Marketing,Marketing,Tiếp thị Management,Customer relations,Quản lý tiếp thị
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

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