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Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

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Ngày nay tiếp thị đã không còn hiệu quả nữa. Những sản phẩm mới đang thất bại ở mức thảm hại. Hầu hết các chiến dịch quảng cáo chẳng lưu lại được đặc trưng gì trong tâm trí khách hàng. Thư tiếp thị trực tiếp hiếm khi đạt được tỷ lẹ...

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Detaylı Bibliyografya
Yazar:	Kotler, Philip
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Tp. Hồ Chí Minh Trẻ 2006
Konular:	Marketing,Marketing,Tiếp thị Management,Customer relations,Quản lý tiếp thị
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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