Tiếp thị mở đường tăng trưởng : 8 con đường tăng trưởng thời khủng hoảng = Market your way to growth: 8 ways to win

Trình bày tám chiến lược tăng trưởng: xây dựng thị phần; phát triển khách hàng và các bên hữu quan gắn kết; kiến tạo một thương hiệu mạnh; sáng tạo các sản phẩm, dịch vụ và trải nghiệm mới mẻ; mở rộng ra quốc tế; thâu tóm, sáp nhậ...

Full description

Saved in:

Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Trẻ 2014
Subjects:	Tiếp thị,Quan hệ khách hàng,Marketing,Customer relations Quản lý,Management
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Tiếp thị mở đường tăng trưởng : 8 con đường tăng trưởng thời khủng hoảng = Market your way to growth: 8 ways to win

Similar Items