Strategies for Asia Pacific :

Strategies for Asia Pacific : Beyond the crisis

Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world econom...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Lasserre, Philippe
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: London Macmillan 1999
Những chủ đề:
America,International business enterprises
Foreign economic relations,Management
Pacific area,Amerca
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 01400nam a2200229Ia 4500
001 CTU_109163
008 210402s9999 xx 000 0 und d
082 |a 658.049 
082 |b L347 
100 |a Lasserre, Philippe 
245 0 |a Strategies for Asia Pacific : 
245 0 |b Beyond the crisis 
245 0 |c Philippe Lasserre and Hellmut Schütte 
260 |a London 
260 |b Macmillan 
260 |c 1999 
520 |a Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region. 
650 |a America,International business enterprises 
650 |x Foreign economic relations,Management 
650 |z Pacific area,Amerca 
904 |i M.Loan 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ 

Những quyển sách tương tự