Giáo trình quản trị doanh nghiệp thương mại

Cung cấp kiến thức về quản trị marketing của doanh nghiệp thương mại, khuyến mại, quảng cáo, hội chợ, triễn lãm, bán hàng, xây dựng và bảo vệ thương hiệu hàng hóa. Tiếp đến là vấn đề quản trị nhân sự ở doanh nghiệp thương mại; quản tri...

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Bibliographic Details
Main Author:	Hoàng, Minh Đường
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2001
Subjects:	Business enterprises,Marketing,Doanh nghiệp thương mại Management.
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Giáo trình quản trị doanh nghiệp thương mại

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