Modern competitive strategy
Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on st...
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Hovedforfatter: | Walker, Gordon |
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Format: | Bog |
Sprog: | Undetermined |
Udgivet: |
Boston, MA.
McGraw-Hill
2004
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
-
Formulation, implementation, and control of competitive strategy
af: Pearce II, John A.
Udgivet: (2005) -
Modern competitive analysis
af: Oster, Sharon M.
Udgivet: (1999) -
Introdution to business strategy :
af: Morden, Tony
Udgivet: (1999) -
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
af: E.Gamble John
Udgivet: (2007) -
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
af: A. Thompson Arthur
Udgivet: (2006)