Modern competitive strategy
Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on st...
Αποθηκεύτηκε σε:
Κύριος συγγραφέας: | Walker, Gordon |
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Μορφή: | Βιβλίο |
Γλώσσα: | Undetermined |
Έκδοση: |
Boston, MA.
McGraw-Hill
2004
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Θέματα: | |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Παρόμοια τεκμήρια
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Formulation, implementation, and control of competitive strategy
ανά: Pearce II, John A.
Έκδοση: (2005) -
Modern competitive analysis
ανά: Oster, Sharon M.
Έκδοση: (1999) -
Introdution to business strategy :
ανά: Morden, Tony
Έκδοση: (1999) -
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
ανά: E.Gamble John
Έκδοση: (2007) -
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
ανά: A. Thompson Arthur
Έκδοση: (2006)