Modern competitive strategy

Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on st...

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Detalles Bibliográficos
Autor principal: Walker, Gordon
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston, MA. McGraw-Hill 2004
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