International business : The challenge of global competition

Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally – creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environment...

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Publié: Boston, MA. McGraw-Hill/Irvin 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Résumé:Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally – creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments: competitive, distributive, economic, socioeconomic,...The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch’s International Business model