Steal these ideas! : Marketing secrets that will make you a star

Steve Cone, an advertising and marketing veteran of nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works --and doesn...

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Autor principal: Cone, Steve
Formato: Livro
Idioma:Undetermined
Publicado em: Ho Chi Minh city The Publishing House 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:Steve Cone, an advertising and marketing veteran of nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works --and doesn't--in marketing. Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business.