Applying qualitative methods to marketing management research
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working fo...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York, N.Y.
Palgrave Macmillan
2003
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01206nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_116428 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1053000 | ||
| 082 | |a 658.8 | ||
| 082 | |b B917 | ||
| 100 | |a Buber, Renate | ||
| 245 | 0 | |a Applying qualitative methods to marketing management research | |
| 245 | 0 | |c Edited by Renate Buber, Johannes Gadner, Lyn Richards | |
| 260 | |a New York, N.Y. | ||
| 260 | |b Palgrave Macmillan | ||
| 260 | |c 2003 | ||
| 520 | |a Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research. | ||
| 650 | |a Marketing,Qualitative research | ||
| 650 | |x Management,Research | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||