Applying qualitative methods to marketing management research

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Applying qualitative methods to marketing management research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working fo...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Buber, Renate
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	New York, N.Y. Palgrave Macmillan 2003
Pynciau:	Marketing,Qualitative research Management,Research
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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