Applying qualitative methods to marketing management research
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working fo...
שמור ב:
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| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
New York, N.Y.
Palgrave Macmillan
2003
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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היה/י הראשונ/ה לכתוב הערה!