Strategic management : Building and sustaining competitive advantage

Strategic management: Building and sustaining competitive advantage shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business tex...

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Autore principale: Pitts, Robert A.
Natura: Libro
Lingua:Undetermined
Pubblicazione: Mason, OH Thomson/South-Western 2006
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