Strategic management

This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring k...

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Главный автор: Dess, Gregory G.
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Опубликовано: Boston, MA. McGraw-Hill / Irwin 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Описание
Итог:This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, Strategic Management provides flexibility and convenience not available in any other book on the market