Introducing communication theory : Analysis and appication

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students beco...

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Autor principal: West, Richard L.
Format: Llibre
Idioma:Undetermined
Publicat: Boston Mc Graw Hill 2004
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