Strategic management : |b formulation, implementation, and control

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 10e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on stra...

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Chi tiết về thư mục
Tác giả chính: Pearce II, John A.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Boston McGraw-Hill/Irwin c2007
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Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a Strategic management : |b formulation, implementation, and control 
245 0 |c John A. Pearce II, Richard B. Robinson, Jr. 
260 |a Boston 
260 |b McGraw-Hill/Irwin 
260 |c c2007 
520 |a Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 10e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 10th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student. 
650 |a Strategic planning,Kế hoạch chiến lược 
904 |i Trọng Hiếu 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ