Strategic management : formulation, implementation, and control

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robi...

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Detalhes bibliográficos
Autor principal: Pearce II, John A.
Formato: Livro
Idioma:Undetermined
Publicado em: Boston McGraw - Hill 2007
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