Strategic marketing planning
Strategic marketing planning provides a step-by-step guide to each stage of the marketing plan and strategy development process. Featuring a practical and concise approach, this text is an invaluable resource for students and business practitioners charged with the responsibility of developing a str...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
Australia
Thomson
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 245 | 0 | |a Strategic marketing planning | |
| 245 | 0 | |c Peter Reed | |
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| 260 | |c 2007 | ||
| 520 | |a Strategic marketing planning provides a step-by-step guide to each stage of the marketing plan and strategy development process. Featuring a practical and concise approach, this text is an invaluable resource for students and business practitioners charged with the responsibility of developing a strategic marketing plan. | ||
| 650 | |a Marketing,Marketing,Tiếp thị,Tiếp thị | ||
| 650 | |x Management,Decision making,Quản lý,Ra quyết định | ||
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