International marketing

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Cateora, Philip R.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston McGraw-Hill/Irwin 2005
विषय:
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