Basic marketing : A global-managerial approach

This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...

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Bibliographische Detailangaben
1. Verfasser: Perreault, William D.
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston, Mass. McGraw-Hill 2005
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