Basic marketing : A global-managerial approach

This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...

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Detalles Bibliográficos
Autor principal: Perreault, William D.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston, Mass. McGraw-Hill 2005
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